In the wake of the inaugural season at Ed Robson Arena, Colorado College claimed three prestigious National Association of Collegiate Marketing Administrators (NACMA) "Best Of" Awards for the 2021-22 academic year, including two golds and one silver.
The Department of Athletics won the gold medal in Group III for the 2021-22 Hockey Fan Engagement Video and Intro or Hype Video, and silver for the Hockey Season Ticket Campaign.
"To receive this type of national peer recognition for our marketing and fan engagement strategies is truly special," Vice President and Director of Athletics Lesley Irvine said. "The external team, in partnership with 3-Point Productions, helped us transform our approach as we introduced a brand new facility and coaching staff to campus. I am proud and so grateful for the efforts and recognition."
In addition to 3-Point Production's work with the videos, local graphic designer Marco Hernandez was vital in assisting with the season-ticket campaign.
Initiated in 2003, the NACMA "Best Of" awards program honors outstanding achievement in marketing and promotions. Awards are presented in 16 categories, with each category divided into three groups based upon school size and conference affiliations to promote fairness.
Source: https://cctigers.com/news/2022/6/29/athletics-cc-wins-two-gold-one-silver-best-of-awards-for-marketing-excellence.aspx
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